CRA Sponsorship FAQs
Supporting Colorado Roofing. Building Stronger Connections.
Common Questions, Answered
Q: Who actually shows up at CRA events and sponsorship gatherings?
CRA events bring together roofing contractors (owners and leadership), manufacturers and suppliers, service providers, and association leaders who are actively engaged in Colorado’s roofing industry. These are people who care about their businesses, the industry, and building real connections — not just showing up for a badge and a drink.
Q: Why is sponsorship valuable for my company?
Sponsorship gives your company consistent visibility with a highly targeted audience and creates space for meaningful, face-to-face conversations. Members who sponsor often see greater value because repeated exposure builds familiarity, trust, and long-term relationships — not just one-time impressions.
Q: How does sponsoring all events and trainings help more than a single event?
All-event sponsorship keeps your company top of mind throughout the year. Instead of being a one-time presence, you become a familiar name and face at CRA events and trainings, which makes relationship-building easier and more natural. It also simplifies planning and budgeting by bundling visibility into one decision.
Q: Why do associations like CRA ask for sponsorships?
Sponsorship helps offset the cost of events, trainings, advocacy, and member programs. This allows CRA to deliver high-quality education and industry initiatives without relying solely on dues increases to cover rising costs. In short, sponsorship helps keep membership affordable while improving program quality.
Q: Does sponsorship benefit non-sponsoring members too?
Yes. Sponsorship revenue supports better speakers, stronger programs, and more effective advocacy — all of which benefit the entire membership. Sponsors receive added visibility and access, while all members benefit from a stronger, more sustainable association.
Q: What does sponsorship say about my company?
Sponsors are seen as companies invested in the future of Colorado’s roofing industry. It signals support for ethics, education, workforce development, and advocacy — and positions your company as a committed industry leader, not just a vendor.
Q: Is sponsorship right for everyone?
Not necessarily — and that’s okay. Sponsorship is a choice based on your company’s goals, budget, and level of engagement. For companies looking for consistent visibility, deeper relationships, and long-term industry involvement, sponsorship is often a strong fit.
In short:
Sponsorship isn’t about replacing dues or selling ads. It’s about sharing costs, strengthening the association, improving programs, and creating meaningful value for both sponsoring companies and the membership as a whole.
If you’d like to explore sponsorship options or talk through what makes sense for your company, we’re happy to help.