Investing in Your Team: The ROI of Ongoing Training in Roofing
Why Training Is More Than a Cost
For many roofing companies, training is seen as an expense. But in reality, ongoing education is one of the highest-return investments you can make in your crew.
Every dollar spent on training comes back to you through:
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Fewer callbacks and repairs – Quality work holds up, saving warranty costs
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Improved safety – Reducing accidents protects your team and your bottom line
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Higher retention – Workers who see growth opportunities stay longer
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Customer confidence – Well-trained crews reflect positively on your brand
Continuous Education = Continuous Growth
Roofing is a hands-on, technical trade. Codes evolve, materials change, and customers expect high standards. Companies that train consistently stay ahead.
When crews only learn on the job, mistakes pile up. When they learn in a controlled, professional environment, those mistakes disappear before they ever hit a roof. In fact, 45% of roofing contractors believe that ongoing training directly correlates with an increase in project quality.
That means more efficient crews, faster installs, and higher profitability.
Training as a Retention Strategy
It’s no secret that roofing is a tough industry for turnover. Crews move on when they don’t see a path forward. But when you invest in training, you’re showing your team:
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You matter here.
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You can grow here.
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There’s a future for you in this company.
That message builds loyalty, and loyalty builds stronger businesses.
CRA’s Expanded Training Facility
We’re excited to announce that the CRA Training Center has doubled in size, giving members more room, more resources, and more opportunities to build their teams.
What’s New?
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Larger classrooms and hands-on space to handle growing demand, or a place you might consider renting for training your own crews.
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Brand-new tile installation class (coming soon)—meeting a critical need as tile roofs grow in popularity across Colorado
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Grand reopening September 10—just in time for members to get their fall training schedules set
This expansion reflects CRA’s mission: to give Colorado contractors the tools and training they need to compete, grow, and thrive.
Next Steps for Members
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Add training into your onboarding and advancement plans