Membership Lunch - November 2025
MEET. EAT. LEARN.
CRA Training & Event Center
1660 Jasper StreetUnit H
Aurora, CO 80011-4660
United States
Event Details
Membership Lunch
Thursday, November 20, 2025
Guest Speaker: Heidi Ellsworth
We’re thrilled to welcome Heidi Ellsworth, Partner and CEO of RoofersCoffeeShop® and owner of HJE Consulting—a marketing powerhouse and one of the most connected voices in the roofing industry.
Heidi has spent more than 30 years helping roofing companies and associations harness the power of marketing, storytelling, and digital strategy to build strong brands and lasting customer relationships. She’ll share her insider perspective on where the industry is now, what’s coming next, and how smart marketing can fuel growth even in uncertain times.
Expect real-world insights, inspiration, and fresh ideas on:
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Where the roofing industry is heading in 2026 and beyond
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How contractors can stand out through smart, modern marketing
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Digital trends shaping visibility, sales, and reputation
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Real-world marketing tactics that drive connection without big budgets
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The balance between innovation, authenticity, and customer trust
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The role of community and networking - why collaboration and adaptability are the future of success in roofing
Heidi’s dynamic approach—shaped through her work with Malarkey Roofing, Carlisle Construction Materials, EagleView Technologies, and now RoofersCoffeeShop®—has made her a sought-after speaker, podcaster, and moderator across the country.
Whether you’re an owner, marketer, or team leader, you’ll walk away inspired and equipped with fresh ideas to strengthen your business and your brand.
Thursday, November 2024
CRA Training & Event Center
1660 Jasper St. Unit H, Aurora CO 80011
11:30 - 1:00 pm
(Overflow parking available on side streets and behind our units.)
Cost: CRA member companies get ONE FREE lunch at this meeting. There is a $30.00 fee for additional employees (2 or more) from member companies. Non-member companies can attend for $50.
Register to attend by clicking on the "Register Now" link above.
(CRA Member CIU’s = 2 per person)
For More Information:
Gold Lunch Sponsors:
Still available. Includes display table, attendee list, handouts for attendees and time on the microphone.
$400.00 | Only 2 Spots available.
About our Presenter:
Heidi Ellsworth
Partner & CEO RoofersCoffeeShop and Owner of HJE Consulting.
Heidi is known nationwide for bringing energy, insight, and authenticity to every conversation about our industry’s future. She has written and spoken extensively about how marketing, technology, and collaboration are reshaping roofing—from her podcast appearance “The Evolution of Roofing: Technology and Flexibility” on Manufacturers Network, to her Professional Roofing article “Creative Marketing”, where she explores how contractors can make the most of their existing resources through technology, networking, and vendor partnerships and so much more.
Heidi is a roofing industry leader since 1993, she’s held roles with Malarkey Roofing, Carlisle Construction Materials, and EagleView Technologies. A dynamic speaker, podcaster, and panel moderator, Heidi specializes in marketing strategy, sales success, and content development.
She contributes to leading trade publications and serves on multiple industry boards, helping companies and associations grow through innovative, community-driven marketing. launch.
** TAKE A-WAY! **
Attending CRA membership lunches is not only about the FOOD and networking with other members but also the opportunity to take advantage of the SPEAKERS and PROGRAMS.
These lunches are an inexpensive and quick way to invest in yourself and your TEAM.
No Show Policy – Cancellations must be received by Nov 13 No refunds after this date. All attendees who RSVP and are a “no show” are still responsible for payment and will be subject to a $20 service fee.