Public Relations

PR, Marketing, Communications Outreach

Since 1978, the Colorado Roofing Association has worked to promote the ethics, education, and the image of the roofing industry across Colorado.

The PR & Marketing Committee is the engine behind that work — promoting the association, educating consumers and members, and overseeing the communication strategies that strengthen public trust and leadership throughout Colorado.

The Work We Do:

When CRA appears in a Google search, reaches a property owner's inbox, or is featured in the news, that visibility strengthens the entire industry. It benefits homeowners, building owners, residential and commercial properties, and most importantly, CRA members. Strategically, we focus on these 3 pillars:

- Consumer Education

- How to find and hire a qualified contractor
- Roof maintenance guidance
- What to do after a hail storm or severe weather
- How to spot and avoid scams and storm chasers
- Roofing best practices and what quality work looks like
- Promotion of the CRA as a trusted resource

- Member Education

- How to run and grow a stronger roofing business
- Tools and resources for attracting and developing a skilled workforce
- How to lead with professionalism and integrity
- Jobsite safety standards and best practices
- How to improve operations and day-to-day efficiency
- Getting the full personal and professional value from your CRA membership

- Industry Leadership

- Market trends shaping the roofing industry in Colorado
- How CRA advocates for contractors at the legislative level
- Building codes and technical developments that affect your work
- Media relationships that keep the industry represented accurately
- Industry-wide issues that impact members and how we respond

Our Reach:

CRA's communications reach members and thousands of Colorado homeowners every month across our website, social channels, and email list.

90,500+ yearly website visitors
7,750+ email subscribers
7,600+ social followers across Facebook, Instagram, and LinkedIn

How We Connect:

Every channel we invest in is another way homeowners, commercial property owners, and decision makers can connect with a qualified, vetted CRA member.

CRA Website & SEO:

Drives Colorado homeowners and commercial property owners to the CRA website when they need roofing help most
More visibility means more leads going directly to vetted CRA member contractors

Blog & News Content:

Educates homeowners, commercial property owners, and decision makers so they hire qualified contractors
Gives members thought leadership they couldn't build on their own

Newsletter:

Keeps members informed and connected to what CRA is doing on their behalf
Reaches industry contacts with timely, relevant information

Social Media:

Consumer content on Facebook, Instagram, NextDoor, and YouTube that drives homeowners and commercial property owners to the contractor search page
LinkedIn content reinforces CRA's credibility with industry professionals and prospective members

Media & Press Relations:

Keeps CRA the trusted, go-to source with local press and industry publications when roofing makes news
Ensures the industry is represented accurately and positions CRA to respond quickly and authoritatively when it counts

Analytics & Reporting:

Tracks what's working so the committee invests time and resources in the right places
Connects communication activity back to real outcomes for members and consumers