🎤 1/2 Day Seminar | Shaping the Workforce of Tomorrow: Insights, Initiatives & Action
Conversation with Bill Good & Dhaval Gajjar, Clemson University
CRA Training & Event Center
1660 Jasper StreetUnit H
Aurora, CO 80011-4660
United States
Event Details
The Future Roofing Workforce: Understanding Gen Z & Millennials
In this deep-dive session you'll gain:
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A clear understanding of Gen Z and Millennial workplace expectations
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Practical ideas to attract, engage, and retain strong employees
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Insights into what motivates today’s workforce
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Where workforce trends are headed for roofing companies
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Current initiatives within the roofing industry to expand workforce education
Hiring good people is one of the biggest challenges facing roofing companies today.
The next generation of workers is entering the workforce with different expectations, motivations, and priorities. Companies that understand these changes will have a significant advantage when it comes to attracting, engaging, and retaining great employees.
Join us April 1 | 1–5 PM | CRA Training & Event Center for a practical discussion on how roofing companies can better understand and engage the next generation of talent.
This session is valuable for both commercial and residential roofing contractors facing workforce challenges.
👉 Bring your team—owners, managers, sales leaders, and supervisors will all benefit.
Why This Matters
Roofing doesn’t always receive the time or credit it deserves within construction education. But that is beginning to change.
Through collaboration between the Roofing Alliance and Clemson University, new efforts are underway to introduce roofing-specific education into universities and create stronger pathways for the next generation of industry professionals.
This session will explore how those efforts are developing and what they mean for roofing companies looking to build strong teams for the future.
Perfect for Team Development
This session is not just for HR.
It is designed for:
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Roofing company owners
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Managers and supervisors
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Sales leaders
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Anyone responsible for hiring, managing, or developing teams
👉 Bring a manager or team member involved in hiring or leadership.
Event Details
Wednesday, April 1, 2026
🕧 Check-in: 12:45 p.m.
🕐 Seminar: 1:00 – 5:00 p.m.
📍 CRA Training & Event Center (1660 Jasper St Unit I, Aurora, CO)
⚠️ Sessions will not be recorded.
Don't Miss the Conversation!
The companies that understand the next generation of workers will be the ones best positioned to grow and succeed in the years ahead.
Join us for this important conversation about the future roofing workforce.
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Register to attend by clicking on the "Register Now" link above.
**Many companies are bringing managers or team members—consider registering together.**
CRA Member CIU’s = 4 per person
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Cancellation Policy
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About the presenters...
Dr. Dhaval Gajjar, Ph.D., FMP, SFP
Dhaval helped develop a first-of-its-kind roofing curriculum at Clemson University, created in partnership with the NRCA Roofing Alliance. His work is helping bring roofing-specific education into universities and expand similar programs across the United States.
Roofing often doesn’t receive the time or credit it deserves within construction education. Dhaval is helping change that by building stronger connections between the roofing industry and the next generation of professionals.
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Dr. Dhaval Gajjar is an Endowed Associate Professor and Director of the Center for Roofing Innovation and Leadership at Clemson University. With a strong academic and industry background, his work bridges research, education, and hands-on expertise in the construction and roofing sectors. Dr. Gajjar’s research focuses on workforce development, training and education, sustainability, and resiliency within the roofing industry. He brings extensive project management experience, having led complex retrofit, remodel, and renovation projects for large commercial buildings. In the classroom, he teaches courses in roofing systems and project management, equipping future professionals with both technical knowledge and real-world insight. He holds certifications as a Facilities Management Professional (FMP) and Sustainable Facility Professional (SFP).
William Good, Roofing Alliance & William Good Consulting
Bill will share insights on the continued effort to expand roofing education and career awareness nationwide and how industry collaboration is helping build stronger workforce pathways.
Bill Good is a distinguished leader in the roofing and construction education sectors, known for his decades-long commitment to industry advancement and workforce development. As the former CEO of the National Roofing Contractors Association (NRCA) for over 30 years, he spearheaded initiatives that elevated industry standards — most notably founding The Roofing Alliance, which supports scholarships, faculty development, and roofing curriculum within construction management programs nationwide.
Bill’s career is defined by his leadership roles with the National Roofing Alliance and the American Council for Construction Education, as well as his entrepreneurial work through William Good Consulting LLC. His continued efforts to raise industry standards and expand educational opportunities have made a lasting impact on the roofing and construction sectors — helping to ensure a stronger, more prepared future for the profession
